workshop by Bryan Long

Lean Startup

Day 1 - Wednesday, 1 Oct, 14:00 PM

The Startup Testing Preview is a 3-hour workshop to help aspiring entrepreneurs understand what it’s like to test their ideas. The workshop is based on our 20-day flagship programme ‘The Testing Ground'.

Workshop outline

Top principles of Lean Startup that will be covered:

  • How to correctly identify a customer-problem pair for testing
  • How to find the weakest link in your startup idea that will cause it to fail
  • How to hack your tests for your startup using the concept of the Minimum Viable Product
  • How to figure out your customer acquisition strategy
  • How to prevent your biases from clouding your judgement
  • How to ask questions so that customers don’t lie to you
  • How to interpret your test results for the most learning possible
  • What to do if customers reject your startup idea
Who should attend

Anyone interested in how to start their startup and UX practitioners who want to apply lean startup.

The session will be in English language.

Speaker Info

Bryan Long

The Testing Ground / Singapore Lean Startup Circle

Presentation Slides