workshop by Trent Mankelow

How to Think Like an Entrepreneur

Day 2 - Thursday, 2 Oct, 14:00 PM

When you think of the word “entrepreneur”, it’s likely that the first thing that comes to mind is someone who starts a business. But in our own different ways, and especially as UX people, we are all entrepreneurs.

It doesn’t matter if you work by yourself or for a huge multinational, whether you are working in the mailroom or are the global CEO – we could all benefit from adopting a more entrepreneurial mindset in our work.

This four-hour workshop is a practical introduction to thinking like an entrepreneur. You’ll find it lively, interesting and full of actionable takeaways regardless of your background. 

Workshop outline

Using hands-on exercises, group discussions and real-life examples, we will cover:

  • What is an entrepreneur?
  • What are the traits of a good entrepreneur?
  • Your entrepreneurial profile (Heart, Smarts, Guts, Luck)
  • What does it mean to ‘think like an entrepreneur’?
  • Detailed tips on essential entrepreneurial skills
  • Recommended reading
Participants will learn

  • Your entrepreneurial profile, by way of a fun survey
  • The warts-and-all stories of some of the mistakes Trent has made in building several UX businesses
  • A “greatest hits” of ideas and best practice to help you think like an entrepreneur, including a comprehensive reading list
  • Practical tips and tricks to help you:

    • Make great decisions and avoid your biases
    • Sell your ideas
    • Build or be a part of high-performing teams
    • Be more optimistic
Who should attend

  • Employees of any size organisation who want to make a bigger impact in the work they do
  • Entrepreneurs who have already started a business (even if they don’t think of themselves as entrepreneurs)
  • People who are thinking of starting a business
  • Consultants
  • Social entrepreneurs who want to use their UX talent for good
  • Employees of not-for-profit or government agencies who want to learn about introducing more innovative thinking at their organisation

The session will be in English language.

Speaker Info

Trent Mankelow

Director and Co-founder
Optimal Experience, New Zealand

Presentation Slides