keynote by Peter Lau

Experience Design: How Do Brands Stay Humanly Relevant In A Digital Era?

Day 2 - Thursday, 2 Oct, 11:00 AM

In a time when there is hunger for digital innovation everywhere, we think our primary responsibility is to help brands prepare for the disruption ahead.  The solution is for brands to become digital inventors of new products and services.  

To do this, customer-centric brands harness Experience Design – a practice that focuses on the design of end-to-end experiences across touch points, from definition to modeling to service delivery.  It is for brands who are passionate about creating humanly relevant and meaningful experiences while also delivering value to the organizations that deliver them. 

The session will be in English language.

Speaker Info

Peter Lau

Head of Strategy + Experience
gyro, US

Presentation Slides