Trent Mankelow

Director and Co-founder

Optimal Experience, New Zealand

Trent Mankelow is the co-founder and former CEO of Optimal Experience, an UX consultancy started in New Zealand. Trent helped grow the business from two people sharing a desk in 2003, to 30 staff across Auckland, Wellington and Sydney. Earlier this year, Trent played an instrumental role in selling Optimal to PwC.

He is an active participant in New Zealand’s start-up community, judging at Startup Weekend, mentoring for the Lightning Lab business accelerator and being a tenant at four business incubators. He is a co-founder of Optimal Workshop (which builds tools for UX professionals), was the Chief Product Officer for a high-growth SaaS business, and most recently has helped run a corporate venturing programme.

Trent knew he wanted to be a computer programmer when he was 11 years old, but that’s probably because no one had told him that there was such a thing as a usability consultant. In fact, it wasn’t until he was four years into his software engineering degree that he found his calling, thanks to an introductory paper in Human Computer Interaction. Since then, he has not stopped complaining about poorly designed lifts, doors and ATMs. He’s the life of any party.

He has a love affair with South America and has visited six times.

Trent will present or conduct

Keynote on Day 3 - Friday, 3 Oct, 16:00 PM

In late 2002, two young guys took a gamble and incorporated a UX company called Optimal Experience. They started out sharing a desk, but eventually grew the business to more than 30 people acros...

View more details
Workshop on Day 2 - Thursday, 2 Oct, 14:00 PM

When you think of the word “entrepreneur”, it’s likely that the first thing that comes to mind is someone who starts a business. But in our own different ways, and especially as UX people, we ar...

View more details

More speakers

Dan Szuc

Design Researcher
Apogee, Hong Kong

Hsin Olive  Eu

Director, HIE
Trend Micro, Taiwan

Mike Chou

Staff UX Designer, HIE
Trend Micro, Taiwan

Kristin Low

On-off Design & Technology, Hong Kong

Ashwin Anandani

Managing Director
On-off Design & Technology, Hong Kong

Tan Liren

Industrial Designer
Alexandra Health Pte Ltd, Singapore

Bryan Long

The Testing Ground / Singapore Lean Startup Circle

Rahul Pradhan

Senior Art Director
Philips Design, India

Ravi Shukla

Senior Manager
Philips Lighting, Singapore

Abhimanyu Kulkarni

Creative Director
Philips Design, India

Lekshmy Parameswaran

Director of research and strategy
fuelfor, Singapore

Jin Zwicky

VP, Group Customer Experience
OCBC Bank, Singapore

Teo Ya Chih

Senior Manager
Ministry of Manpower, Singapore

László Herczegh

Design director
fuelfor, Singapore

Adrian Roselli

Founder, Vice President
Algonquin Studios, United States

Nurgul Karadeniz

Co-founder and principal consultant
UX Thought, United Kingdom

Yeo See Meng

Senior Assistant Director, Customer Experience
Ministry of Manpower, Singapore

Kok  Chiann

UX Manager
Ezypay & iconnect360, Malaysia

Lee Hyunju (Julee)

‎User Experience Design Leader
Paypal, Singapore

Jonathan Easton

Creative Director

Christine Hunt

Centre Manager, Innovations for Healthy Ageing (Inno4)
User Experience Centre (UXC), Singapore Polytechnic

Tyco Tat

Design Lead, Innovations for Healthy Ageing (Inno4)
User Experience Centre (UXC), Singapore Polytechnic

Michael Thompson

Senior User Experience Designer
Ubisoft Singapore

Shaun Chen

User Experience Designer
Hewlett Packard, Singapore

Kiran K S

User Experience Designer
Hewlett Packard, Singapore

Peter Lau

Head of Strategy + Experience
gyro, US

Annet Bruil

Social Designer
Design for Impact, Singapore

Manuel Camino

Creative Director
gyro, Singapore

Richard Caddick

Managing Director
cxpartners, United Kingdom

Mark Wee

Director, Experience Design
ONG&ONG, Singapore

Joshua Teo

Senior Design Manager, Experience Design
ONG&ONG, Singapore

Low Cheaw Hwei

Global Head of Product and Service Design
Philips Design, Singapore

Ben Sykes

Independent Consultant
General Assembly, United States