Ya Chih is a Senior Manager at the Behavioural Insights and Design Unit (BDU) in the Ministry of Manpower (MOM). BDU seeks to understand why MOM’s customers behave the way they do, and conducts randomized controlled trials (RCT) to improve its policies and processes to better meet the needs of the customers.
Prior to joining BDU, Ya Chih was a policy analyst in MOM looking at ways to encourage workers to participate in Continuing Education and Training and improve employment facilitation efforts to help jobseekers find jobs.
One key project that Ya Chih has worked on was to apply Behavioural Insights interventions to help job seekers who approach the career centres. Ya Chih is also involved in other behavioural insights projects to enhance MOM service delivery and encourage greater compliance with MOM issues.
Ya Chih holds a Bachelor of Arts (Hons) in Economics from the Nanyang Technological University (NTU) in Singapore, where she did her thesis on behavioural economics and cheating.