Low Cheaw Hwei is Global Head of Product and Service Design for global Philips and until recently Creative Director for Consumer Lifestyle portfolio, responsible for overall creative direction and design strategy. He has just being appointed Head of Design for Asia, in addition to his global role.
Cheaw Hwei joined Philips Design in 1991 and has taken on various design roles in The Netherlands and Hong Kong before moving back as Design Director for S’pore studio and was made Senior Design Director for Consumer Electronics in Asia.
In 2007, he took on the role of Design Officer for TV and AVM, transformed the function of design in both business groups and was instrumental in building a competitive portfolio and team.
Through the years, he has led Philips Design in thought leadership, design management, won multiple design and innovation awards and achieved numerous commercial successes.
Cheaw Hwei has served as board member to various design platforms, chaired various design initiatives including the organizing committee for 2009 ICSID World Design Congress, judged at international competitions such as iF and currently sits on advisory boards to a few design institutions and organizations in Singapore.
He has also spoken at various international forums and design events.
Born and educated in Singapore, he has also spent time at Domus Academy.