László Herczegh

Design director

fuelfor, Singapore

László is an experience design consultant whose specialist skills include: translating human insights into viable design solutions and strategies, and identifying those design qualities that powerfully communicate the human and business value of a new health care proposition.

His work is driven by a strong empathy for both the patient and caregivers health care experience. Understanding the boundaries in design for health care, from safety and clinical workflow requirements to the economic constraints that impact the designed lifespan of solutions, he finds ways to maximise the innovation potential with a design response that adds clinical as well as business value in such challenging conditions.

His professional experience in health care includes: developing medical imaging systems in collaboration with marketers, clinical specialists and technologists, strategic initiatives with health care providers and architects to build patient-focused hospital environments, creating experience prototypes to communicate future visions for health and provoke a dialogue with industry experts.

Prior to founding fuelfor, László spent 8 years as a senior design consultant in the global healthcare team of Philips Design. He led several high-profile innovation projects, creating future health scenarios in the Next Simplicity event and developing concepts such as Ambient Experience, a paradigm-shifting contribution to the healthcare industry that won an IDSA gold award in 2005. A key learning from this project was how to overcome the challenges in bringing an innovation design concept from vision to business reality.

He holds a Master of Arts degree from the Academy of Arts and Design in Budapest, including study at the University of Arts and Design in Helsinki.

László will present or conduct

Workshop on Day 2 - Thursday, 2 Oct, 14:00 PM

 "If all you have is a hammer, everything looks like a nail.”As designers we need to take on different roles throughout the innovation process: coach, change maker, fly-on-the-wall, visualiser...

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