Hsin studied psychology & ergonomics with a focus on human-computer interaction in both Taiwan and the United States. Her career in product design and usability research began in the American financial industry, specializing in trading stocks and funds.
Hsin now works in Taipei as the user experience director for Trend Micro, one of the world’s top three Internet security firms, and the leading cloud security company. Last year, Hsin became the site director for the entire research and development team in Taiwan. In addition to that role, she continues to lead a talented and passionate global team of user interface and visual designers, front-end developers, usability researchers, and technical writers spread across Taiwan, China, Japan, and the United States. This team produces a wide variety of email, web, intranet, desktop, and mobile security applications for both consumer and commercial customers. Her day-to-day inspiration comes working together with great people to deal with the ever-changing challenges of the security business.
In her spare time, Hsin enjoys tennis, badminton, fencing, and cycling.
Taking charge of the user experience for a large organisation has never been easy. Who really drives the overall experience and makes the final decisions? Although the answer seems to vary from com...View more details
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