Bryan Long

Founder

The Testing Ground / Singapore Lean Startup Circle

A former Singapore Government scholar turned entrepreneur.

Bryan is the founder of The Testing Ground and President of the Association of Lean Startups which organises the Singapore Lean Startup Circle.

After his scholarship with the Singapore Government ended, he went into working on his business ideas. His first startup was a spectacular failure that cost him a huge sum. He did everything that his Engineering, MBA and Law education taught him but it turned out they weren’t suitable for start-ups.

After that experience, he was determined to find a less risky method of starting new businesses. He chanced upon the Lean Startup methodology and was converted to it. He implemented it to test out a startup idea at only a fraction of the cost of his first website and which turned out to have no customer traction in Singapore. Because of doing things Lean Startup way, Bryan averted the waste in time, effort and money if he had done things like his first startup.

He is now a fervent evangelist of Lean Startup. He has mentored at the Singapore Lean Startup Machine, Singapore Startup Leadership Programme, and the Scape. He has ran workshops on Lean Startup for Startup@Singapore and other companies. He has been invited to speak about Lean Startup in Malaysia, Indonesia and Vietnam. He is also working on two other startups.

Bryan will present or conduct

Workshop on Day 1 - Wednesday, 1 Oct, 14:00 PM

The Startup Testing Preview is a 3-hour workshop to help aspiring entrepreneurs understand what it’s like to test their ideas. The workshop is based on our 20-day flagship programme ‘The Testing...

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