workshop by Hsin Olive Eu and Mike Chou

Leading UX - Are You Kidding Me?

Day 1 - Wednesday, 1 Oct, 14:00 PM

How do we ever get to the driver’s seat? What is really doable? Are we serious about getting results?

How do we strengthen our capabilities and the overall performance of a user experience team? What is the best way to work with project stakeholders who may (or may not) have power over user experience decisions?

You will have the chance to meet with seasoned industry professionals to discuss these topics and share your own experiences.    

Workshop outline

  • Opening (introduce yourself)
  • Key UX success factors
  • Look who’s talking
  • Definition of UX leadership
  • Hard leadership skills vs. soft leadership skills
  • Looking forward: value added strategies       
Participants will learn
  • Who’s who and what we do (in the UXSG workshop today)
  • Scale of influence and stakeholder management
  • Case studies
  • Scenario-based UX practices and UX strategies for professionals
  • Other cases shared by attendees       
Who should attend

UX practitioners, or anyone interested in cultivating a healthy UX culture within your organisation.       


The session will be in English language.

Speaker Info

Hsin Olive  Eu

Director, HIE
Trend Micro, Taiwan

Mike Chou

Staff UX Designer, HIE
Trend Micro, Taiwan

Presentation Slides

Photos