workshop by Peter Lau and Manuel Camino

Form follows emotion

Day 2 - Thursday, 2 Oct, 14:00 PM

After studying architecture for nearly 10 years, I couldn¹t help but
notice the parallels between architecture and UX. The tangible results are
quite different, but there is common ground in the way that we view the
world, and the way that we think about design.

The work of a good architect is not just about designing a space that is
beautiful. It¹s about balancing aesthetics with usability precisely what
we are tasked with as user experience designers. Just like architects, we
solve problems by crafting solutions that embody balance. Buckminster
Fuller once said, ³When I am working on a problem I never think about
beauty. I only think about how to solve the problem. But when I have
finished, if the solution is not beautiful, I know it is wrong.²

The connections between architectural and experience design are
undeniable, the thought processes nearly indistinguishable from one
another. When we explore other, older design disciplines, their evolution
may begin to guide ours, and we may begin to truly innovate. We are truly
the architects of our digital world. It¹s the architect¹s responsibility
to develop a concept that will satisfy the client¹s program of need,
desire, and budget in a way that will enhance rather than damage the
surroundings and do so in a way that will make the client, user, and
public smile with pure pleasure.

Pure pleasure through emotion. It¹s a lofty goal, but one we strive toward
every day.

Speaker Info

Peter Lau

Head of Strategy + Experience
gyro, US

Manuel Camino

Creative Director
gyro, Singapore

Presentation Slides