Day 3 - Friday, 3 Oct, 16:00 PMIn late 2002,
two young guys took a gamble and incorporated a UX company called Optimal
Experience. They started out sharing a desk, but eventually grew the business to
more than 30 people across three offices in two countries, before selling it in
July this year.
As UXers, we
believe in designing for people first and we want to make a difference to the
world we live in. Entrepreneurship is one way of driving these kind of societal-level
changes, yet very few people in our industry take this path. Those that have
been brave enough to start their own companies tend to stay small.
In this talk,
Trent will give us an insider's look at what it was like to build, grow and
sell a UX consultancy, and why the world needs you - yes, you - to be an
The session will be in English language.