keynote by Trent Mankelow

The Rise of the UX Entrepreneur

Day 3 - Friday, 3 Oct, 16:00 PM

In late 2002, two young guys took a gamble and incorporated a UX company called Optimal Experience. They started out sharing a desk, but eventually grew the business to more than 30 people across three offices in two countries, before selling it in July this year.

As UXers, we believe in designing for people first and we want to make a difference to the world we live in. Entrepreneurship is one way of driving these kind of societal-level changes, yet very few people in our industry take this path. Those that have been brave enough to start their own companies tend to stay small.

In this talk, Trent will give us an insider's look at what it was like to build, grow and sell a UX consultancy, and why the world needs you - yes, you - to be an entrepreneur too.


The session will be in English language.

Speaker Info

Trent Mankelow

Director and Co-founder
Optimal Experience, New Zealand

Presentation Slides

Photos